Geospatial and E-Commerce

Following are the most effective lines for the success of an e-commerce business

 

 

                                                                                                                                         – Joel Anderson

 

E-commerce is a business flourishing well enough for a long time. This is a modern trend in commercial business. This is a revolution in the history of commercial business. It is a boon for those who don't have time to go for shopping.

 

 

Electronic commerce can be defined as the buying and selling of information, products, and services via computer networks. This is a support for any kind of business transactions over a digital infrastructure.

 

 

As we know it is very popular and expanding with a considerable pace. There are several advantages of this type of business. Some are as follows:

 

 

 

 

Geo-targeting is the practice of creating and delivering online advertisers to users based on their location. Region-specific marketing is currently utilized in a variety of marketing campaigns. A fairly basic marketing concept can be used, it is presented to a location or market that has shown a demand for that specific product or service. This can be a certain state, city, neighbourhood or even a specific building. 

 

 

The advantage of using GIS is its ability to visualize spatial relationships, such as identifying the distribution of customers, viewing purchasing behaviour, and understanding the demographic characteristics of local communities. GIS adds spatial intelligence, the one true source of sustainable competitive advantage, to your business.

 

 

Understanding customers and their socioeconomic and purchasing behaviour is essential to making good business decisions. GIS helps in analysing spatial distribution in many ways like spatial distribution according to age. Spatial distribution of the elderly population has to be considered in planning, as they require different facilities and care.

 

 

Map-based presentation of data is much more informative than other formats of presentation, such as table or charts. Representation of changes in space is valuable in predicting future conditions and in deciding further actions.

 

 

The most foundational use of web-based GIS in supporting the electronic market system is to provide geographical data associating with suppliers and material. Web-based GIS delivers geographical data of suppliers to all users of the system, for example, web-based GIS can provide a directory of suppliers and visualizes their locations in the form of maps.

 

 

The GIS module is considered as the integrator of all information in the electronic market. As long as a piece of information is related a location, it can be linked up to all other information in the system though the geographic database.

 

 

Remote sensing is widely used in e-commerce market. This enable users to make an analysis over a wide area in a cost-effective manner. Some companies count the number of vehicles in parking lots. In turn, this gives a snapshot of earnings, conversion rates and market share. All things considered, it’s a simple high-tech strategy that can give market analysts the information needed. One more example is mapping the areas prone to a particular type of disease or infection. Such maps are used in providing medicines and other facilities in an effective way.

 

 

 

UAV or drones are used in America and Europe for a very long time. Internet retailers are always looking for new ways to enhance the customer experience, reduce delivery times, and simplify the ordering process. Over the next decade, drone delivery is expected to become widely available via major e-commerce retail websites. UAV are already in use in some places for delivering products to customers.

 

 

 

Electronic commerce can be defined as the buying and selling of information, products, and services via computer networks. It has various advantages like low financial cost, Potential income, sell Internationally, easy to showcase bestsellers and many more. GIS and remote sensing are widely used in promoting e-commerce business. Demographic analysis, geo-location data of customers, satellite imageries for making better decisions, etc are some of the applications.